ICYMI: Canadian auto sales in 2022 by corporation via drivingdotca autosales
; now we’re examining the parent companies. Eight manufacturers are in control, but they’re certainly not operating at parity in Canada. In fact, traditional Detroit automakers grew their share of the Canadian market from 38 percent in 2021 to 42 percent in 2022, the highest figure since 2017.8. Volkswagen Group: 85,283, down 13 per cent
Globally, the Volkswagen Group encapsulates a wide variety of transportation brands, including SEAT, Skoda, and even Ducati. For the purposes of these sales results, Volkswagen Group sales include Porsche, Audi, and most obviously, Volkswagen. Porsche produces the least amount of volume — though surely not the smallest amount of profitability — but managed to marginally outperform 2021’s sales results with 9,195 total sales in 2022.
From a purely market share perspective, 2022 was disastrous for Honda Canada. The inability to produce vehicles for sale at anything resembling a typical Honda level caused the automaker’s share of the Canadian market to fall to just 6.8 per cent. In 2009, the last time Canada’s auto market sank so low, Honda and Acura combined for 140,006 sales, equal to 9.6 per cent of the market.
Made up of Hyundai, Kia, and the Genesis luxury upstart, this Korean group’s strong position on the leaderboard bears little resemblance to the company’s position prior to the last major recession. In 2007, 6.6 per cent of the new vehicles sold in Canada were Hyundais and Kias; that number now stands at 12.3 per cent. In 2022, the group produced 112,559 sales with Hyundai, 68,258 with Kia, and 5,749 with Genesis.
Long gone are the days in which the Ford Motor Company incorporated a bundle of British brands along with Volvo and now-defunct Mercury. In Canada, the Ford MoCo banner includes only the Blue Oval’s namesake outfit and upmarket Lincoln. Ford is actually Canada’s No.1 brand — and has been every year since 2009 — while Lincoln now accounts for only 3 per cent of the company’s Canadian volume: 7,616 sales in 2022.
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