Canna-beverages are expected to be a $1.4 billion market by 2023
drug at the federal level, which means it’s categorized with heroin, methamphetamine and LSD, and considered to have no medical value. That designation has scared some brands off. It also makes it hard for companies to grow, since they’re at the mercy of each state’s individual rules and restrictions on THC and CBD. Labeling, bottling and even concentration regulations can differ from state to state, making it difficult to build brand identity.beverages.
In fact, they’ve been described as tasting “funky,” “skunky” and “like a barnyard.” Unfortunately, the plant’s signature earthy smell doesn’t play well with fruit juice — or any other water-based liquid. That’s because neither THC nor CBD oil is water-soluble, so they tend to float, adding a scummy, smelly layer to the drinks. It’s one of the reasons many canna-drinks are heavy on intense flavors like lemon and ginger and some add lots of sugar or fruit juices.
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