Drake has signed a wide-ranging, long-term deal with Universal Music that an insider called 'Lebron-sized.'
One insider describes the arrangement as “Lebron-sized,” without putting a number on it. Drake himself has seemingly referenced such a deal in the lyrics to “Lemon Pepper Freestyle” , which includes the lyric, “Three-sixty upfront, it all comes full circle” — or $360 million. He also alludes to “owning masters” on “The Remorse,” the last track of “Certified Lover Boy.
It was just under three years ago when Drake released “Scorpion,” shattering streaming records and, as reported byat the time, making the rapper a free agent. In the time between, Drake’s stature — and leverage — has only increased as the Canadian artist continued to drop hit songs on his own in 2020 and as a featured guest and into 2021 , and now 2022 .
The Toronto native’s business bonafides aren’t only limited to his own recording career. His OVO label imprint, housed under Warner Records, is home to several artists including PARTYNEXTDOOR and Dvsn, and the OVO streetwear line reportedly raked in $50 million in revenue at the end of 2018. Elsewhere in his apparel portfolio, a Nike deal and line, “Nocta,” is tied to “Certified Lover Boy.” He also recently launched “Better World Fragrance,” a luxury candle company.
On “B.B. King Freestyle,” Drake jabs, “Classics I keep scribblin’, lights in the Universal building just keep flickerin’.”
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