F1 CEO Stefano Domenicali thinks there is more than just Drive to Survive that has contributed the rise in F1's popularity... ✍️ Formula_Nerds
Under Liberty Media’s ownership, teams and drivers can indulge more on social media platforms than before. This is creating larger and larger communities. Many fans first stumble upon a meme or short video and then continue to inform themselves about F1. The teams’ use of behind-the-scenes videos, such as McLaren’s ‘’, shows much more than just the cars on track. Teams and fans develop a special bond through social media.
Domenicali sees the future with the implementation of technical regulations and other changes that keep Formula 1 alive:“And third, how we can use our platform to talk about not only sporting events but also about values that are bigger than Formula 1. “If you put together and mix up all the things, I believe that’s the reason why, in the last couple of years, we were able to transform the world of Formula 1 into the world we’re living today.”Surprisingly, the Covid-19 pandemic has given Formula 1 a boost. People isolated themselves and watched much TV – includingBut Domenicali admits that the pandemic almost broke the sport’s neck.
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