Now that Prosecco has become so popular that people ask for it by name, the Italian sparkling wine is facing the same problem that Champagne once did.
Specifically, this week, we found out that the Australian government had funded an AU$100,000 research grant to look into the validity of Italy and the E.U.ropean Union claiming the term "prosecco" as a protected geographic indication,. As the rules stand now, any "prosecco" sold in the E.U. must come from the Prosecco region of Italy. Additionally, the E.U. can seek to protect this term with other countries as conditions of trade agreements.
The debate is more than sour grapes: Australia predicts its Prosecco exports could be worth a half billion Australian dollars over the next decade. "If Prosecco is the name of a grape variety and not a geographical indication, the prohibition of its use in trademarks on Australian Prosecco would be likely to contravene Article 20 of the TRIPS Agreement, and Article 2.
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