The brand is introducing new silhouettes through this capsule rolling out in August and September.
The men’s capsule rolling out this month and in September features new silhouettes including relaxed tapered jeans in a number of washes with unique distressing details, straight-legged jeans and cargo pants and wide-legged jeans to complement its selection of jackets and shirt jackets in indigo rinse coated denim and distressed denim, and utility vests.
Cofounder and chief creative officer Sarah Ahmed tapped Mel Ottenberg and photographer Sinna Nasseri for the marketing campaign. “This season, we wanted to capture the simultaneous frenzied yet harmonic post-pandemic New York City,” Ahmed said. “This juxtaposition is what makes NYC one of the most exciting places to live, and a center for inspiration, rebirth and reinvention. Denim’s versatility pairs well with the chaos and individuality of the New Yorkers driving this change. For the first time in decades, people are experimenting with their denim in ways we haven’t seen before.
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