Disney+ undercuts rivals on price and flexes its iconic brands by DawnC331
Walt Disney Studios shows off its franchises at CinemaCon is the official convention of the National Association of Theatre Owners. The Walt Disney Co. unveiled long-awaited details about its Disney+ streaming service Thursday in an elaborate presentation on the studio’s Burbank lot, announcing an aggressive strategy that undercuts rivals on price even as it bulks up on some of the world's most recognizable entertainment brands.
Star Wars storm troopers greeted analysts and press as they arrived for the investor presentation. Over the course of the next three-plus hours, Disney executives touted the global appeal of the company’s iconic brands and its heritage of telling stories that resonate for generations—saying both would fuel the success of Disney+.
But it was the price that signaled the entertainment monolith’s seriousness in staking its claim as a significant player in the rapidly expanding streaming world. Disney+ will cost $6.99 a month when it debuts on November 12—less than Netflix’s cheapest plan, at $8.99 a month. “We’re putting forward is an aggressive strategy. It is very purposeful,” said Disney CEO Bob Iger. “We feel the strategy is extremely important to us. … We are all-in on it.”
Disney is looking to make up for lost time. The company hopes to attract 60 million to 90 million subscribers worldwide by the end of fiscal 2024, with one third coming from within the U.S. The media giant plans to invest heavily in original content, spending about $1 billion in cash in fiscal 2020 and ramping in subsequent years, as it looks to gain subscribers. It hopes to turn a profit within five years.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Disney revealed the details of its Netflix rival, Disney Plus, including price and release dateDisney finally revealed when its streaming service, Disney Plus, will launch, how much it will cost you, and new details about its original content.
Weiterlesen »
Factbox: Marvel, monsters and 'Mandalorian' coming to Disney+ appWalt Disney Co will unveil new details on Thursday about Disney+, a family-frien...
Weiterlesen »
As Disney prepares to unveil Disney+, chart suggests breakout from a four-year rutDisney shares have rallied nearly 9% since their late-March lows, and one technician says the charts suggest a bigger breakout.
Weiterlesen »
Disney Laid The Groundwork For Disney+ Long Before Netflix Was KingTwo senior Disney executives predicted a seismic shift in the media landscape, and set the media company on a course to acquire entertainment brands. That will serve it well as Disney prepares to launch a streaming service.
Weiterlesen »
Disney Laid The Groundwork For Disney+ Long Before Netflix Was KingTwo senior Disney executives predicted a seismic shift in the media landscape, and set the media company on a course to acquire entertainment brands. That will serve it well as Disney prepares to launch a streaming service.
Weiterlesen »
Disney announces Disney+ will launch November 12, at $6.99 a monthDisney’s event day gave investors the first real glimpse into the company’s streaming strategy, which is fueled by a cadre of powerful franchises like Marvel, “Star Wars,” Pixar and “High School Musical.
Weiterlesen »
Disney finally revealed the details of its long-awaited streaming platform, Disney PlusDisney finally revealed the details of its streaming platform, Disney Plus, launching in November. It will have almost every Disney movie and TV show.
Weiterlesen »
Marvel, monsters and 'Mandalorian' coming to Disney+ appWalt Disney Co unveiled new details on Thursday about Disney+, a family-friendly...
Weiterlesen »
Disney's $6.99-per-month streaming immediately makes it a value winner over NetflixDisney's $6.99-per-month price immediately makes it a value winner over Netflix and other rivals
Weiterlesen »