Disney shares rocket higher by 6% after unveiling streaming service that's cheaper than Netflix

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Disney shares rocket higher by 6% after unveiling streaming service that's cheaper than Netflix
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Disney shares jumped 6.4% in premarket trading Friday after the company announced its Disney+ video streaming service would be $6.99 a month, two dollars a month cheaper than Netflix.

Disney shares jumped 6.4% in premarket trading Friday after the company announced its Disney+ video streaming service would be $6.99 a month, two dollars a month cheaper than Netflix's basic subscription.

div > div.group > p:first-child"> "I'm pretty optimistic about the ability for this thing to work. Particularly when you make it accessible because of the content we're putting on, because of the user interface and because of the price," CEO Bob Iger told CNBC's David Faber in an interview Thursday.

If the premarket gains hold, it will be the best day for Disney since February 2015. Netflix shares traded lower by 1% on Friday. "Disney surprised on the upside at its investor meeting yesterday, providing more financial disclosure and revealing a more content rich streaming service than previously expected," J.P. Morgan analyst Alexia Quadrani said in a note to investors."In addition, management provided a target for Disney+ of 60m-90m subscribers by F2024, on the higher end of our expectations, which we believe were already above consensus."CNBC's Sarah Whitten contributed to this report.

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