The Walt Disney Company said it notched more commitments from advertisers in TV’s annual “upfront” market than last year, citing Madison Avenue’s interest in both sports and streaming content, echoing a sentiment heard from other TV giants as well.
, and executives believe they were able to top those figures this year by a narrow amount.
The company said it secured “double-digit increases in sports volume and pricing for the second year in a row that reflect the strength of our rights portfolio, and increased women’s sports offering.” Of total dollars committed, Disney said 40% were earmarked for streaming and digital media, including Disney+, ESPN+ and Hulu. The company drew notice this year for announcing that it, which has heretofore been ad free.
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