Disney has unveiled teasers for its two upcoming releases: 'Disenchanted,' a follow-up to the beloved Amy Adams film, and the live-action adaptation of 'The Little Mermaid,' starring Halle Bailey.
One is going to theaters — but not the other
Michael Smith, a professor of information technology and marketing at Carnegie Mellon University, said the company's investment in Disney+ means it can choose to give one movie a streaming debut and the other a theatrical release. Smith said that strategy allows Disney to put out projects that may not have the mass-market appeal to attract audiences to the cinema., that have the built-in name recognition and mass-market appeal you need to get people into the theater on the opening weekend. But it doesn't work for every movie," Smith told NPR.
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