Disney+ is adding a cheaper subscription -- but you’ll have to watch commercials:
will look to expand its membership — the company claims its goal is to have 230 to 260 million subscribers by 2024 — by introducing a cheaper option that will offer the site’s movies and shows with commercial interruptions.claimed the ad-supported Disney+ option will debut “in late 2022, with plans to expand internationally in 2023.
Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers, More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.
Disney did not announce how much the ad-supported Disney+ tier will cost, or give an exact launch date for the new offering, Currently, a monthly subscription to just Disney+ is $7.99 a year or $79.99 for an annual subscription. They also offer the service as part of a bundle with Hulu and ESPN+ which costs $14 a month.Even without a cheaper ad-supported tier, Disney+ is already on the less expensive end of subscription service prices, at least among the major players in that sphere.
Streaming with ads seems to be growing in popularity, at least among corporations looking to generate as much revenue as they possibly can. Ad-free HBO Max costs $14.99, but the company recently started its own ad-supported subscription at a significantly discounted price. Peacock is free with ads for anyone who wants to sample their programming; to get full access to their library you have to pay $4.99 a month.
Basically, right now the streaming world is all about a race to collect the most subscribers as humanly possible, and to get as rooted into customers’ monthly buying viewing habits as cable television was for decades. If offering a subscription at a cheaper price with a few ads is the way to do it, that’s what they are going to do.
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