Disney CEO admits it made a mistake with 'aggressive' price hikes

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Disney CEO admits it made a mistake with 'aggressive' price hikes
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.Disney CEO Bob Iger acknowledged the company misstepped in its recent price increase for its theme parks, saying the company was 'too aggressive.'

Walt Disney Company CEO Bob Iger acknowledged the company misstepped in its recent price increase for its theme parks, saying the company was"too aggressive."

DISNEY PARKS CHIEF SAYS COMPANY CAN 'WORK WITH DIFFERENT PEOPLE' AFTER DESANTIS RESTRUCTURED DISTRICT Iger, who initially left the company in 2020, returned as chief executive in late-2022, replacing then-CEO Bob Chapek. During his Thursday appearance at the conference, Iger promised"to continue to listen to consumers,” and that the company is"going to continue to adjust.”

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