The NFL must choose between offers for Sunday Ticket as streamers wait for a decision.
for its primary game packages last year, but there's little chance the league will get $3 billion for Sunday Ticket, which has historically lost money for DirecTV, sources said.
There's no urgency on an announcement, as DirecTV already will offer Sunday Ticket for the coming season. Bidders would like to get a deal done sooner rather than later because they want enough time to alert consumers that the owner of Sunday Ticket rights will change.DirecTV required all Sunday Ticket package owners to also become DirecTV customers.
DirecTV is interested in maintaining a relationship with bars and restaurants. Sunday Ticket is a staple in sports bars that use the game package to bring in fans of non-local games, most of whom have no other way to watch their favorite team. Sunday Ticket is also popular with sports gamblers who want to see multiple games at the same time.
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