Discovery's new SVOD service will have exclusive rights to all BBC Natural History Unit content, including 'Planet Earth' and 'Blue Planet':
its push into subscription streaming video with a new natural-history-focused SVOD service, per The Wall Street Journal.with the BBC, the new service will have exclusive rights to all BBC Natural History Unit content, including"Planet Earth" and"Blue Planet." That IP is currently licensed to Netflix, but is set to come off the platform once current deals expire. Discovery and the BBC will also develop original natural-history spin-offs.
Discovery won't try to compete with Netflix and other SVOD giants, which aim to be all things to all people — it plans to instead cash in on its strong cable brands by targeting niche sub-groups. Discovery likely hopes to convert super-fans or enthusiasts into subscribers of new services that can super-serve them themed content around specific interest areas.
The pool of potential subscribers is smaller for niche SVODs than more general interest services. Niche SVODs aren't capable of achieving the same breadth of programming as SVOD giants, nor the same level of importance in households. Netflix and others offer subs exclusive content along with high content volume and diversity, and appeal to a broader base as a result.
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