Dior’s majestic Seoul complex redefines the idea of pop-up stores. Open for three years, the greenhouse-esque building houses a café, garden and boutique. Discover here.
— the 30 Montaigne which opened earlier this year on 6 March, after extensive renovations of over 2 years and draws an average of 2,800 people daily.
The store’s metallic mesh structure is a surprising yet fitting addition to the trendy Seongsu-dong district. An affluent district as well, it has been compared to with its organic restaurants and craft coffee bars. And around the area are many little leather workshops from the 1800s.“For me, luxury is emotion and it’s surprise. You are where people don’t expect you to be. In this quarter, there’s no luxury at all. There are many, many young people at the weekend. It’s a meatpacking district, it’s full of butchers,” Beccari noted on