To help develop the product, Dior created a new, inclusive skin classification platform.
Moët Hennessy Louis Vuitton worked with external dermatologists and scientists worldwide to come up with a new system. They combined the Fitzpatrick classification with the Pantone SkinTone Guide, which is more commonly used for color cosmetics.The result is the T.O.T.A.L. Platform, which is more wide-ranging and inclusive.
Le Sérum’s formulation was tested on each of those skin Pantones to measure consistent efficacy. The new testing protocol proved that the product works for all genders, age groups, skin types and tones with record results, according to Dior. “There are many aging signs which appear, but differently according to the the color of skin,” explained Karl Pays, global research director atThe serum’s formula was updated with fermented longoza and Tuscan iris extract, which “superactivate” the mother cells’ anchorage.“We have been working on longoza for many years, and we are exploring the potential of this flower,” said Pays.
It is a clean technology that’s wholly plant-based and sustainable, to boost the flower’s regenerative power to target mother cells.
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