According to Launchmetrics, Paris Fashion Week as a whole generated $208.9 million in media impact value.
The data and insights firms tallied $1.74 million in media impact value for an Instagram post of the Korean pop star standing under the giantlogo at the brand’s fall 2022 fashion show, held in a giant tent in the Tuileries garden. Jisoo struck a demure pose in an outfit reminiscent of a school uniform, replete with a white shirt and black necktie, and received 5.2 million likes on her account.
Dior and Jisoo also scored the social media post with the highest value for its spring 2022 show last fall.as a whole generated $208.9 million in media impact value, with $136.3 million of that generated on social channels and $75.2 million generated online. That compares with $241.4 million in media impact value for the shows that ran from Sept. 27 to Oct. 5, 2021.
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