'The political polarisation we see online mirrors the state of things offline,' says author samuelwoolley OpenFuture
WHENEVER DONALD TRUMP would boast about his social-media popularity in the 2016 presidential election, Samuel Woolley would shake his head knowingly. An expert on digital misinformation, he understood that although the numbers were fiction—counting bots not voters—they dangerously influenced public perception.
Mr Woolley believes society is unprepared and needs to fight back—a point he hammers home in “The Reality Game: How the Next Wave of Technology Will Break the Truth” . We publish an excerpt from the book below, and a short interview with Mr Woolley after that.From “The Reality Game: How the Next Wave of Technology Will Break the Truth” by Samuel Woolley
But the era of smarter technology will be upon us soon. These deceptive campaigns will grow more powerful, just as email scams have graduated from free-associative spam messages and Nigerian prince scams to sophisticated phishing attacks. […] In the 2020 US election, it is very likely that the Russian government, for instance, will focus its attacks against the Democrats rather than the Republicans and do so by targeting existing divides—for example, the split between the party’s centrist wing and its democratic socialist bloc.
But it wasn’t just the Russians who successfully used social media to manipulate public opinion in 2016. And it will not just be foreign governments that use new technology for such purposes in years to come. Political campaigns will also make use of new technology. In the twelve months preceding the 2016 election, the Trump campaign had spent more on social media than any other candidate, including Clinton.
In another push to innovate in the computational propaganda space, manipulative groups are now beginning to post advertisements containing false news and other divisive political content on peripheral sites.
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