Coffee grounds: Blue Sparrow gets down and dirty in an effort to push sustainability.
The data is broken down into waste, energy and water."It's impossibly hard to get good data on energy and water," Knott admits."Our goal for next year is to get better data." For now, the focus is on waste. What the team discovered while digging through the trash was that"so much that should be in the recycle bin isn't, and vice versa."
To combat that problem, Blue Sparrow changed its offerings, moving from 80 percent of its customer-facing paper goods being recyclable or compostable to 100 percent. It's also taking a swing at"sustainability" itself."We stamped the cups with 'Sustainability is dead,'" Knott explains."The best way I can describe it is just that the word 'sustainable,' it's such a weak word.
The goals for this year include working with Scraps Mile High to compost 100 percent of coffee grounds at both locations and continuing to reduce waste contamination by making sure recyclables actually make it to a recycling center."These are things that we care about, and we're going to hold ourselves publicly accountable," Knott notes.
The sustainability report will be updated annually, too."We went from quietly caring and doing our own thing to now. It's playing with fire a little bit. We could get accused of greenwashing for publicity," Knott acknowledges."But hopefully people will see over time that we're really invested and will be tracking these changes over years. ... It's that important.
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