So far, shoppers are looking for utility products over indulgences and are spending more than anticipated.
Inc.’s Prime Day sale is luring bargain hunters looking to stock up on pantry items and cheap electronics despite a dearth of deals.
The annual sale, which runs Tuesday and Wednesday, provides a window into the spending habits of consumers reeling from rising prices and a slumping stock market. So far at least, shoppers are looking for utility products over indulgences and are spending more than anticipated even though many sellers are limiting the deals to protect their profits amid rapid inflation.
“Early signs are really positive,” he said. “Usually there’s a big morning spike for Prime Day and then another big spike after dinner time.”
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