Did Watch Design End in the 80s?

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Did Watch Design End in the 80s?
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  • 📰 EsquireUK
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No, but some of the best new watches might suggest otherwise...

Nautilus, both designed by Gerald Genta, are the prototypical examples of the form, and still reign to this day. And though near enough every watchmaker of note has offered its own take on the form over the past five or so decades, this year’s W&W seemed to affirm that integrated steel watch design pretty much ended in the early Eighties, and perhaps with Genta himself., which is almost a carbon copy of the marque’s Ingenieur SL “Jumbo” Reference 1832 from 1976, designed by Genta.

“It is not every day that a designer gets the chance to work on an icon like the Ingenieur SL,” says Christian Knoop, chief design officer of IWC. “We were aware of the enormous responsibility this task entailed and proceeded very cautiously.”. This is an ultra-slim take on the existing Alpine Eagles, which in turn are based on watches from the St Moritz collection of the early Eighties.

Man City footballer Erling Haaland is the new face of the Chronomat, and Breitling recently launched a collection of special editions to mark its partnership with the Six Nations rugby tournament, so the brand is keen to place the watch in a more contemporary space.

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