DFW Airport launches new AI assistant to help travelers

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DFW Airport launches new AI assistant to help travelers
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The technology, called IRIS, is a voice-activated, virtual concierge for people at the airport.

Stations will be set up throughout the airport where passengers can ask questions, like you would Siri or Alexa.

The technology from IBM and Soul Machines came as a way to help senior fliers who may not be as well-versed in using technology.Right now, the technology is in multiple locations in Terminal B as the airport tries to figure out the situations where IRIS could be most useful. "Over the next coming months we continue to identify ways to make her more valuable to passengers, and we will use the data to better inform our business strategies," said Jodie Brinkerhoff, Vice President of Innovation at DFW Airport."If I were to approach her with a big smile on my face, she will smile in kind. If I look frustrated or concerned she will present a very empathetic face and voice in interacting with you," Binkerhoff said.

"It knew my location. It was able to give me information as long as I was clear in making the request," he said. "I think it will be very good. It cuts the time to get the information I need.

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