While it once was ubiquitous and relatively cheap, color film has become harder to find in recent years, particularly since the onset of the Covid-19 pandemic.
Boseva, a wedding and portrait photographer based in the Bay Area, is one of the many professional photographers and businesses burdened by the persistent shortage and rising cost of color film around the world.
The supply shortage and discontinuation of certain film stocks force pros like Boseva to find new ways to achieve the same results she and her customers expect. When Fujfilm announced that 400H would be discontinued due to struggles sourcing raw material used in the film, the whole industry was shaken and many longtime adherents to analog ditched it for digital.
Look isn’t quite sure what the breaking point is before a full embrace of digital — a realm in which the cost of a single shot is negligible — but she knows it exists. Newcomers to the industry offer compelling alternatives to Kodak and Fujifilm, but they’re not exactly cheap, either. A roll of Cinestill, a company founded in Los Angeles a decade ago, sells its 800T color film for $15 a roll.
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