Derek Jeter has teamed up with Wayne Gretzky, Misty Copeland and UNTUCKit founder Chris Riccobono to launch apparel brand Greatness Wins.
have gotten into the business of fashion apparel. What was your motivation for creating Greatness Wins?
The experience Chris brings from having run UNTUCKit for over 10 years is so valuable as we build out Greatness Wins alongside Misty Copeland and Wayne Gretzky. The four of us coming together also highlights something that is important to all of us – there’s no one definition of “athlete” and no one path to being an athlete. What unites us is a competitive motivation and a shared desire to be the best we possibly can be in everything we undertake.
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