WASHINGTON—The U.S. Department of Transportation announced plans Wednesday to stage Traffic Jam 2013, a brand-new highway concert series that will feature popular musical acts performing for passing motorists on America’s shoulder lanes, median dividers, and overpasses.
Saying the year-round outdoor events were designed to attract music lovers of all ages to the country’s interstate highway system, department heads confirmed that more than 90 artists have already signed on, with top-drawer headliners such as Jay-Z, the Red Hot Chili Peppers, Avicii, and Bon Iver set to play across the nation on more than 200 major U.S. roadways.
Sponsored by Bud Light Lime and Vitamin Water, the festival will also reportedly include dance performances atop freeway guardrails, nightly movies projected onto vacant billboards, and a wide variety of local food carts and beer concession stands scattered through passing lanes.
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