After being responsible for almost half of Colorado's marijuana sales, Denver's share of the statewide market has dropped to just over 30 percent.
Denver is still the center of commercial marijuana in Colorado, but the city's grip on the market has loosened significantly, according to dispensary sales data.shows that Denver dispensaries accounted for nearly half of all marijuana sales in Colorado in 2014, when recreational sales first began. That percentage has dropped every year since then but one, however, going from 48.3 percent in 2014 to 30.9 percent in 2021.
"This downward trend, which has been consistent since the implementation of retail marijuana sales in 2014, indicates marijuana sales growth outside of the City and County of Denver has been increasing faster than within the city," the report reads. Statewide marijuana sales reached a new high in 2021, crossing over $2.2 billion, but Denver wasn't responsible for that growth. In a record-breaking year for dispensaries across Colorado, sales in Denver actually dropped about 4 percent, going from $715.7 million in 2020 to $688.8 million in 2021.
Dispensary owners have claimed that plummeting wholesale marijuana prices are more responsible for the falling marijuana sales figures than actual demand, and that sales volume has largely remained the same. Still, dispensary sales numbers are on track to continue dropping in Denver as well as the rest of Colorado in 2022, according to the state
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