There's a new wave of designers bringing couture knowledge into the broader market — and getting a lot of attention for it:
In this way, sustainability — which is something more and more consumers are looking for in their clothing — is almost accidentally at the heart of demi-couture. Small runs of pieces you will cherish for decades, made by people whose expertise and work is being put first: What gets to the very ethos of the movement more than that?
"There was a shift toward luxury investments," she says. "A global pandemic has changed how we shop and what we invest in again. In times of duress, we've seen an uptick in customers investing in luxury, items that not only retain but increase in value. Demi-couture offers a much-needed escapism fantasy, a work of art to be treasured, held on to and eventually passed down. It's an investment in craft, but one to feel good about, and a far cry from fast fashion.
From a business perspective, demi-couture can be a difficult place for designers to exist. Prioritizing craftsmanship and fabric is expensive. The amount that can be produced is small, and therefore it's not always as lucrative as, say, a larger quantity of ready-to-wear. Bach admits that buyers who support that vision for fashion are what allow him to do this work. And, importantly, the customer-base is there.
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