The world’s biggest airline is on an earnings hot streak, in part because it's convincing more customers to pay a little more for the higher levels and comfort and service quality that Delta increasingly aims to provide.
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CEO Ed Bastian hailed the company’s annual performance as “the best in Delta’s history operationally, financially and for our customers” and praised the airline’s more than 80,000 workers for their “commitment to bringing best-in-class travel experiences to our 200 million customers.” The airline will pay out $1.6 billion in 2019 profit sharing to those workers in mid-February.
“What we’re seeing in leisure is a separation of people who want quality and who are willing to pay a little more for comfort,” Bastian said in answer to a question during a conference call this morning with analysts and reporters. “We’re seeing an increase in yield on leisure . That’s a way to look at it.”
Bastian acknowledged that benefit but downplayed the size of its impact on Delta’s financial performance. Instead, he focused on Delta’s ability to improve its brand identity as the primary driver behind that performance.
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