Delivery startups changed daily life in India—but neighborhood shops are pushing back 📝: VarshaaBansal
“This [ONDC] is being done to address the fundamental problem of a platform-centric model leading to market concentration which is recognized world over,” said T. Koshy, chief executive officer of ONDC. “We have found a smart solution which is participatory, fair, inclusive and democratic.”
The instant grocery delivery market sprang up in India less than a year ago and is already at over $700 million, with estimates to grow almost 15 times its current size, to $5.5 billion by 2025. That would put it ahead of China and the EU in terms of adoption of these services, according to local research and consulting firm. Ultra-fast online grocery delivery has taken hold in the U.S., and Europe, too, growing during the pandemic when many affluent people stayed indoors.
One of these users is Keertana Rumalla, an architect from Hyderabad, for whom ordering groceries has become a daily affair. She orders on Swiggy’s Instamart—a rapid grocery delivery service—and buys only the limited supplies she needs to make that day’s lunch. And, a daily Toblerone bar. “I am so dependent on the app right now.
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