Coach Prime will have his signature shoe released around the globe on Friday
Deion Sanders and the Colorado Buffaloes are well taken care of by Nike. That was not always the case, and for a time there was a brand debate. As Coach Prime made his way from Jackson State, there were questions around who would outfit Prime’s new team. There was a well-documented ‘falling out’ between Sanders and the heads of Nike. For his entire time post-fallout, including his time at JSU, Prime was dedicated to Under Armour because of his relationship with CEO Kevin Plank.
If you’re going to design a shoe around an athlete, and you have Sanders, you should not design that shoe like everything else. Prime Time as a player was special, and that’s because he could move in ways other players before him simply couldn’t. The Diamond Turf 1 and Diamond Turf 2 were nice shoes, but they were siblings of one another. All Diamond Turf shoes share a similar outsole. They all utilize a forefoot strap to control the fit and lateral support. All are mids or highs.
The near decade between 1984-92, Nike was in their bag design wise with the Jordan 1-7. Each one is a dramatic shift from the one before it. However, by the time they got to 1992 they had created some great features with power. The Nike Air Huarache gave birth to the “inner sock” that would make its way into the Jordan 7 and beyond. The sturdy woven pull tab or loop had been a staple at this point.
As we look out across the athletic shoe landscape, we can begin to see football cleats that look more like a basketball shoe than a cross trainer. All thanks to the Diamond Turf 3. The need to make a shoe specifically for Deion Sanders and his abilities literally paved the way for every other football cleat that followed.
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