Native Records is the music division of the multi-platform media and content company Native Networks.
, Native’s founders will use their proven A&R sensibilities and extensive expertise and contacts in the creative community to sign and develop talent across the African musical diaspora.
“We’ve known Tunji for quite a while now, and his ear and track record for breaking Black artists from all over the world to a global audience, is second to none,” said Saraki and Zaccheaus in a statement. “We are honored to be invited into his new home, and to be the first joint venture partnership with an African company in Def Jam’s legendary history. We truly believe that for music, the continent is the most exciting place in the world right now.
Added Balogun, “As we build a culture here at Def Jam that connects the best in the global Black music diaspora — from hip-hop and R&B to reggae, Afrobeats and more — clearly some of the best, most vital, interesting and cutting-edge new artists and sounds in music today are coming out of the continent. Seni, Teni and the Native crew have their fingers on the pulse of what’s truly happening in the scene, as an engine for discovery, and as a hub for creators and artists.
In addition to the record label, Native Networks produces live experiences including the Nativeland festival in Nigeria, where artists including
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