The latest Billboard Deep Dive examines the streaming era’s top holiday hits, the strategies behind them and the Christmas music retail market.
Wham: Michael Putland/GI. Buble: Samir Hussein/GI. Carey: Todd Williamson/NBCU Photo Bank/NBCUniversal via GI. Clarkson: Weiss Eubanks/NBC/NBCU Photo Bank via GI.
While record labels and retailers of physical Christmas music wait to see if one of this year’s new holiday albums will catch fire and drive sales by mid-December, industry sources say that this year’s Christmas-music streaming activity is off to a slow start.For more information on Billboard‘s “Unwrapping Today’s Christmas Music Market” special Deep Dive report,
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