Lessons from more than 20 years of Apple event invitations.
” event invite, depicting a multihued blue Apple logo unraveling to form the date of the event before reforming once again. The shades of the graphic referenced the soon-to-be-released iPad Air in sky blue. The best use of this new layer of invite, though, was the November 2020 “” event invite. The AR invite depicted the Apple logo opening like a laptop and color streaming from a veritable display, nodding to the widely rumored new M1 lineup.
” invite. The AR invite started out with a flat circle on the ground and then sent colorful lines swirling about the screen, mimicking the search for a lost device. And behold, AirTags were announced.So it seems the treasure hunt that has become Apple invites is indeed worth the speculation and hype. Just how hyped we should get is the only real question. Some invites hint at larger features such as 5G connectivity, while others hint merely at new wallpapers.
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