When it came time to launch “Rand McNally,” the band decided to celebrate its long live history by launching Death Cab for Cutie Map, which directed people to go on a scavenger hunt to find the track. dcfc Via WIREDUK
, which directed people to go on a scavenger hunt to find the track. All they had to do was go to one of more than 800 places Death Cab has played, whether the venues were still standing or not. Once there, fans could use their phones to access a geotag that would unlock the track, making the launch a little more fun and experiential than your typical song drop.
Death Cab manager Jordan Kurland said the idea came in part from a quest for something different. “With a band that’s been around and done well, you want to try new things,” says Kurland. “You want to engage audiences in different ways, but you also want to be sure to not feel like you’re pandering or you’re just trying a gimmick.
It was also a way to get people thinking about going out to shows again. “It’s a way for people, after being in their homes for the last few years, to get out of their houses and reconnect with venues or spaces that might not even exist anymore, and conjure up memories of seeing the band in a small club in 2002 or at a festival in 2008,” Kurland explains. “Even if the place isn’t the same thing anymore, it’s still a way for people to connect with a time and place.
Those places include everything from The Pacer House in Bellingham, Washington, where the band played its first show, to Madison Square Garden and Grant Park in Chicago, the site of the Lollapalooza festival. It also includes defunct venues, like New York’s Roseland Ballroom, which was
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