Renaming Twitter to ‘X’ is proving to be the dumbest branding mistake of the year.
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attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre on June 16, 2023 in Paris, France. Elon Musk is visiting Paris for the VivaTech show where he gives a conference in front of 4,000 technology enthusiasts. He also took the opportunity to meet Bernard Arnaud, CEO of LVMH and the French President.
The other day, I was talking to a group of social media experts and several of them even refused to say the name X. They just think it’s dumb. For one thing, it’s hard to remember. In casual conversation, if you say you have ‘X’ed’ a post, you usually have to explain what it means. For the casual social media user, if you mention the company X, it sounds confusing — like a placeholder for a real company. “Have you tried the X app?” usually leads to blank stares.
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