At The Wear House activation during SXSW, industry leaders shared insights into the current and future state of the beauty industry.
In the beginning, Kelly was broke, but was determined to succeed. Regarding the impetus behind launching the brand, Kelly said she would have her makeup done, and it looked great “because a professional did it, and I’d get home, and I’d flip over the box, and I couldn’t pronounce any of the ingredients — because they were so synthetic and unhealthy. I was really frustrated by that. I felt like there had to be a better way.
The panelists discussed the importance of DE&I initiatives as well as “being real” and the role of authenticity in an ever-changing world. When asked how the murder of George Floyd ignited conversations over DE&I and racism, Williams said it was a pivotal moment. Williams noted that DevaCurl has a responsibility to shape the industry and facilitate change — which is being done through educational initiatives. “We have brave spaces to have these conversations, and we talk about it in a real way,” Williams said. “We’re not using coded language when we talk about racism because if you don’t call it what it is, then you can’t change it, and so we have to be able to do that.
Authenticity, transparency and meaningful conversations are also key to consumers who demand greater and more impactful sustainable practices.
Technology is also playing a key role in wellness and skin care. During the session, “Advancing Aesthetics With Tech, Wellness, Form and Function,” Amanda Holden, MD, BTL Aesthetics key opinion leader, Holden Timeless Beauty, shared insights into how tech is redefining beauty with James Fallon editorial director at Fairchild Media Group.can impact consumers, Holden said to consider aging Baby Boomers. “Think about whether it’s your parents or your spouse.
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