The subscription streaming network wants to prove it can be a player for premium sports rights in the United States. “ChangeUp” is a potential first step.
The first broadcast of DAZN's"ChangeUp," part of the streaming service's U.S. push. By Ben Strauss Ben Strauss Sports and media reporter Email Bio Follow May 9 at 7:00 AM SECAUCUS, N.J. — On Opening Day of the baseball season, the streaming network DAZN debuted its latest experiment with former ESPN host Adnan Virk at a studio desk, looking for his missing co-host.
Horowitz’s hiring comes amid a larger #MeToo-era debate about hiring men who were accused of inappropriate behavior at prior jobs. Skipper, in an interview, declined to address the issue. DAZN, founded in 2016, is only new in the United States. With 3,000 global employees , it operates in eight countries and will launch in Brazil later this year. It is most established in Japan, where the network streams the leading domestic soccer and baseball leagues, and in Germany, where it broadcasts the English Premier League, as well as NBA, NFL and MLB games.
To build the show, he turned to Horowitz, whose data-driven approach at ESPN birthed a nightly show with Keith Olbermann and the fan-polling focused “SportsNation” — and, most famously, “First Take,” the high-decibel debate show that spawned a host of imitators. The result feels energetic. Rogowsky is punny in the endearing way that Chris Berman once was, and Virk is a smooth professional. But the mechanics of the show will not matter if no one is watching — or rather subscribing.
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