Browsing through their website, you just see corny smile after corny smile. The company fails to capture the growing agnosticism of today’s brides.
about the pressures to assimilate into mainstream bridal culture. Brides she interviewed “were deeply invested in challenging sexist, racist, and fussy bridal norms, whether by denouncing religions that make saints out of chauvinists or refusing to inhabit a docile, beta-wife role when they are everything but.” But they faced a lot of backlash trying to navigate the industry in any way that deviated from the lily-white norm.
What I do know is that there is a movement within the wedding industrial complex dubbed “anti-bride” that my skepticism pretty neatly falls into. You’ve seen it , probably: The anti-bride is chic, cosmopolitan, and carefree. Her “wedding” is just another fun Saturday in her fulfilling life—certainly not a day she’s dreamed about since girlhood.I’ve perused David Bridal’s offerings, and while a lot of the dresses are frankly pretty similar to those of other bridal retailers, the ethos of the company definitely fails to capture the growing agnosticism of today’s brides.
, you just see corny smiling face after smiling face, like they’re posing for high school prom photos. “Maybe they’re on klonopin?” I wonder, considering how much fucking stress planning a wedding is these days.I don’t want to bolster the moody bride; there’s a lot of bullshit wrapped up in that aesthetic, too. But even scrolling through BHLDN’s website, Anthropologie’s bridal offshoot, I’m seeing women who look like they’ve called their mom “a bitch” at least once during the planning process.
Yes, I’m still planning on buying some sort of fancy dress for an afternoon of being surrounded by my wonderful and crazy aunts. I’m probably going to dance with my dad to an overplayed Van Morrison song. But I’m anticipating an onslaught of conflicting emotions about my values, my projected values, and what outdated norms I may be perpetuating by getting married. It might sound sort of spoiled, but ideally the my wedding dress retailer can speak to some of that conflict.
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