Bankrupt wedding retailer David's Bridal is looking for a buyer willing to say 'I do' to a strategic sale of the company.
A bigger problem for David’s Bridal, however, may be the shifting attitudes, and shopping habits, of today’s brides.
In addition to having access to nearly all of the prospective brides, David’s Bridal, he said, has attractive assets including a unique vertical supply chain with valuable manufacturing and sourcing relationships, its own design studio, and “tremendous IP” including brand names like Oleg Cassina and Galina Signature.
“Our whole focus on those first-day motions was to get all the constituents - the judge and everybody - to agree the most important thing in these processes is to give confidence to the customer that we’re going to fulfill every single dress,” Marcum said. As weddings were delayed for a year or more, brides had a harder time finding venues, and the planning time for weddings increased, he said. “We’ve been facing an elongation of this planning cycle,” he said. “It used to be you got engaged, within nine months you were done. Now you get engaged, and its 16, 18 months. so we’re kind of caught in this little lull,” he said,
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