Data warehousing startup Yellowbrick Data closes $81 million to take on Amazon, Oracle and Snowflake

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Data warehousing startup Yellowbrick Data closes $81 million to take on Amazon, Oracle and Snowflake
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Data warehouse startup Yellowbrick Data closed $81 million. Its COO explains how it will use the funding and stand out from from competitors.

After Jason Snodgress, COO of Yellowbrick Data, joined the data warehousing startup in 2015, he quickly discovered he was a self-described"data junkie."can do with business data, helping customers figure out how to better analyze their data and generally use it to make their software smarter.

With the new funding, Snodgress says the company plans to use the funding to scale its sales presence worldwide, as well as investing in its product. Customers can also use Yellowbrick's services to run analytics on their data, across both big public clouds like Amazon Web Services and on the customer's own servers. This gives companies more options, as not all enterprises have completely moved to the cloud, says Snodgress.

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