An advert that shows two girls hanging upside down while eating Dairylea cheese triangles has been banned after people complained it could encourage dangerous behaviour
The advert had also been given an"ex-kids" scheduling restriction, but Mondelez said they were no longer running it and would remove references to eating upside down if they used it in future.
The ASA also noted said one complainant had claimed their three-year-old relative, after seeing the ad, ate their food while hanging upside down. "We therefore concluded that a scheduling restriction was not sufficient to reduce the risk of harm and that the ad breached the Code."
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