It's Cupra's fourth birthday! Its wish is to double its sales, turnover and global network in 2022...
Most car brands are so venerable that we're accustomed to them celebrating birthdays more aligned with the Queen's Jubilee than a toddler's cake. But Cupra has only been around as a separate entity for four years, so it probably feels like it needs to make bold statements to make up for its modest candle count.
But for Cupra that target is not considered outlandish."Our 4th anniversary has a special significance. The plans we have in store for 2022 include the intention to double our sales, double our turnover and double our sales network. This is why we're calling our ambition CUPRA X 2," said Wayne Griffiths, CEO of Cupra."Four years ago, many people doubted us, but we never doubted ourselves. This year, we'll prove once again that nothing can hold back our unstoppable impulse.
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