Cows, Pigs and Prisms: New Doc Tells the Graphic Story of Hipgnosis

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Cows, Pigs and Prisms: New Doc Tells the Graphic Story of Hipgnosis
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If you were a rock performer or band in the late ‘60s and ‘70s and wanted a cover for your record that was mysterious, arty, and a bit jarring all at the same time, then Hipgnosis was you go-to graphic design company. Founded by designer Storm Thorgerson and photographer Aubrey...

, Hipgnosis took a statue that Paul McCartney had recently purchased at a Christie's auction to the top of a snowy Swiss mountain—getting an image that could have been achieved much more cheaply in a London studio with pile of salt.

Things were scrapped on Day One when the pig inflation didn’t work properly, but on Day Two the swine was afloat…and broke its single grounding line.

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