As Americans continue to shelter in place, they are turning to country music to keep them company in record numbers.
. Rogers' on-demand U.S. streams surged 1,109% in the week following his March 20 death from the previous tracking week. However, these events do not fully explain the upward trajectory., senior vp analytics, insights and research for Nielsen Music/MRC Data."Pretty soon we all realized that it's not about new albums, nor the weekly news cycle, but country fans are becoming more and more engaged and the fanbase is growing at streaming platforms.
In the same seven-week period, the only other genres to see on-demand audio streaming gains are children's music and classical . All other genres show declines against the baseline with Latin having the biggest downturn at 10.3%. This growth is further borne out by skyrocketing numbers for Pandora, where country music listening -- both on demand and ad supported -- has spiked exponentially above other genres. According to the digital service, since March 1, its Today's Country station has experienced a 52% increase in listening hours and 29% increase in unique listeners and for April had the most streams of any Pandora station of any genre.
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