Could the Volkswagen Beetle Make an All-Electric Comeback?
Asked to name iconic models that have marked Volkswagen's history, most would probably answer one or both of the Beetle and the Microbus.
Not that everyone was convinced, of course. Like many others, we speculated that forever might not actually mean forever, especially if one day bright minds at the automaker decided it would be a great idea to bring back the Beetle as a BEV. Specifically, a statement from Volkswagen CEO Herbert Diess made during a recent Reddit Ask Me Anything session got a lot of attention.“Our most emotional car in our history is definitely the microbus. This was my first priority to bring this icon back to life. But yes, many other emotional cars are possible on our scalable MEB platform.”Shopicar.
While the idea of bringing back the Beetle in electric form sounds great and somehow natural, things aren't that simple. A look at the automotive landscape tells us that the car format in general has lost a lot of market share. The Beetle is a small coupe, not exactly the flavour of the month in the industry.