The 'sweet spot' for retailers was toys priced from £20 to £50 that would last beyond the festive season.
By Kevin Peachey and Charlotte McDonaldChildren's pester power is losing some of its impact in the run-up to Christmas owing to the soaring cost of living, an expert has said.
"Parents are being stronger with pester power and saying 'no' at low price points, but they are not over-indulging at the highest prices either," Ms Symonds said. "Kids are lucky enough to be put first," said Aimee Hill, a toy selector representing the association. "Half of the list of 12 is below £30 which is quite reasonable.The average price of the dozen highlighted toys - which include a fluffy guinea pig that gives birth to three pups - is just under £35. That is only £1 lower than the average last year, but nearly £10 cheaper than two years ago.
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