“This is something that every woman has experienced, and there is nothing to hide.” Amen.
Kotex's new ads forgo the usual blue liquid to depict blood absorbancy.
The Kimberly Clark Corp., maker of Kotex products, has just released a new ad campaign showing red liquid—the deep, dark red of period blood—absorbing into its products. While these are not the first menstrual ad spots to use red fluid, they are the first from one of the biggest such companies in the U.S. And, on trend, Procter & Gamble Co. used a pink liquid in its Facebook ads this month.
Even the way we have long talked about these everyday products has been cleansed for public consumption. Consider that tampons and pads have long been called “sanitary” products. It took until 1985 for anyone to even say the word “period” in a commercial .
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