Consumer Behavior. Read the latest research on what motivates people to buy, how brand names affect the brain, mindless autopilot through decision-making and more.
advertisementAdolescent chimpanzees share some of the same risk-taking behaviors as human teens, but they may be less impulsive than their human counterparts, according to new research. The study gets at age-old ...Making an intentional effort to recognize positive life events and achievements while gathering for food and drink will leave you feeling more socially supported, new research ...
By breaking the laws of physics in a virtual reality environment, researchers find that changing the location of a virtual assistant's voice in specific ways can be used as a tool to build ...The perception that resources are unfairly distributed is at the root of many social conflicts. Researchers have investigated the motives influencing our perception of justice in resource ...
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