Condé Nast announced its largest-ever video programming slate — with a whopping 250 new and returning originals across 17 brands, including Vogue, the New Yorker, GQ, Glamour, AD, Vanity Fair…
; note that the fashion event was postponed last year because of COVID to September, rather than its traditional first Monday in May. The total reach of this year’s event is still being tabulated. For Condé Nast’s biggest live tentpole franchises, the digital audience has grown bigger than for awards shows like the Oscars, Emmys, the MTV VMAs or the Oscars, according to Drucker Mann.
On Tuesday, the company also announced that Condé Nast Shoppable, which builds buyable content directly into its series, will now be available across multiple platforms, allowing advertising clients to monetize videos on Condé Nast owned-and-operated platforms and social channels. “Walking Tour”: Hitting the streets to take viewers through the unique architectural details that define neighborhoods.“Ingredient Extract”: A look into how the most common ingredients get made, with host and flavor scientist Arielle Johnson.In “Epi 101,” culinary Instructor Frank Proto breaks down kitchen fundamentals for novice cooks and seasoned amateurs alike, methodically tackling a single, focused topic in each episode.
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