San Francisco 49ers home games at Levi’s consistently stimulate the local economy during football season, but the loosening of COVID-19 restrictions also kicked the concert industry back into action.
If you’ve ever attended a live concert, you know the adrenaline rush that hits when your favorite band takes the stage.
When the pandemic put a halt to concerts and other forms of live entertainment, the effects hit hard. Many vendors around Levi’s were forced to shut down their businesses – some temporarily, some permanently – when customers stopped coming through the door consistently.A crowd of over 50,000 attended the Coldplay show at Levi’s Stadium on May 15, the first concert held at the venue since the Rolling Stones played in August 2019.
“It was a little bit of a surprise because we knew what games were like,” Bibb said. “But after two years of forgetting what a big concert does, we actually got fooled .” Additionally, there are specific surcharges on each concert ticket sold that generate revenue that goes directly to the city of Santa Clara. Those surcharges, spending in the local community, and hotel stays mean each of these six concerts will generate an estimated $6.9 million in direct economic impact for the local area.
Those Elton John shows on back-to-back nights will produce a huge boost in revenue compared to what the single Saturday show on Oct. 8 would generate.
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